Cottage Business Tips: Simple Steps to Grow Your Rental

If you own a cosy cottage in the UK, you already know how lovely it can be to welcome guests. The next step is making sure your cottage works as a solid business. Below are the everyday actions that help you earn more, get better reviews, and keep the place running smoothly.

Set the Right Price and Boost Bookings

Pricing feels like a gamble, but a few numbers can take the guesswork out of it. Start by checking similar cottages on the main booking sites – look at homes in the same town, size and season. If yours has a hot tub or a garden view, add a modest premium; if it’s a basic two‑bedroom retreat, stay competitive.

Use a dynamic pricing tool or a simple spreadsheet to adjust rates by month. Summer weeks often command 20‑30% more than shoulder season, while winter can drop 15‑20%. Offer a small discount for longer stays (a week or more) – guests love a deal and you fill more nights.

Don’t forget minimum stay rules. A two‑night minimum in peak months prevents quick turn‑overs that waste time, while a one‑night rule in the off‑season can attract last‑minute travellers.

Create a Guest‑Friendly Experience

Happy guests leave great reviews, and great reviews bring more bookings. Focus on three basics: clean, clear, and comfy.

First, clean. Hire a reliable cleaning crew or set a checklist for yourself. Fresh linens, spotless bathrooms and a tidy kitchen are non‑negotiable. A quick “Welcome” note with local tips adds a personal touch without effort.

Second, clear communication. Send an automatic message with check‑in instructions, Wi‑Fi password and emergency contacts a day before arrival. Answer any questions within a few hours – guests appreciate quick replies.

Third, comfort. Small upgrades like extra pillows, a coffee maker, or a basket of tea can turn a good stay into a memorable one. If your cottage is near a walking trail, provide a printed map or a list of nearby attractions.

Maintenance is another hidden profit driver. Schedule regular checks on heating, plumbing and roof before the busy season. Fix small issues early to avoid costly emergency repairs later.

Marketing doesn’t have to be fancy. Create a simple photo gallery that shows the cottage’s best angles – bright, clutter‑free images work best. Post the gallery on a free listing site and share it on a dedicated Facebook page for your cottage. Ask guests to tag you in their photos; user‑generated content is free advertising.

Lastly, know the rules. Register your property with the local council, collect the appropriate tourist levy and understand insurance needs. Staying compliant avoids fines and keeps your reputation intact.

Putting these tips into practice will make your cottage more attractive, easier to manage and more profitable. Start with one change this week – whether it’s tweaking your price or adding a welcome note – and watch the results build over time.