Cottage Owner Tips: How to Fill Your Calendar and Keep the Property in Shape

Running a cottage in the UK can feel like juggling a small hotel, a garden, and a shop front at once. The good news is that a few smart habits can lift your bookings and cut the headaches. Below are the most useful actions you can start today.

Maximise Booking Rates

First, get your listing seen. Use clear, bright photos that show every room, the garden and any special features like a fireplace or a nearby trail. Guests decide in seconds, so a tidy front‑door shot and a cosy bedroom picture are worth a lot.

Next, write a straight‑forward description. Mention the number of guests it fits, the type of beds, parking, Wi‑Fi speed and any pet‑friendly rules. Use phrases like “perfect for families” or “ideal for couples” because they match what travellers type into search boxes.

Pricing is another big lever. Check nearby cottages on the same platform and set your rates a few pounds lower for the first few weeks of the season. Then raise the price gradually as demand picks up. Offer a small discount for mid‑week stays – they’re often empty and a discount can turn a no‑show into a booking.

Don’t forget the calendar. Keep it up‑to‑date, even if you’re busy. An empty slot that looks “unavailable” tells search engines you’re active, and guests trust a current calendar.

Maintain Your Cottage Efficiently

Cleaning doesn’t have to be a nightmare. Create a checklist for every room – sheets, towels, soap, trash removal and a quick spot‑check for any damage. If you can, hire a local cleaning service that knows the area; they’ll be faster and you’ll build a reliable partner.

Small repairs should be dealt with right away. A leaky tap or a broken light can lead to bad reviews. Keep a small toolbox with the most common items – screwdriver, pliers, spare bulbs and a sealant tube. When a problem pops up, fix it before the next guest checks in.

Energy costs can eat into your profit. Install a programmable thermostat and set it to lower heating when the cottage is empty. Ask guests to turn off lights and heating when they leave. Simple reminders in the welcome guide can save you money without bothering anyone.

Promote locally by joining the parish newsletter or the regional tourism board. A simple “Cottage available this summer” note in the local shop or a post on community Facebook groups can bring in visitors who prefer staying close to home. Pair that with a few guest‑generated photos – people trust real pictures from other travellers more than anything else.

Finally, ask for feedback. After each stay, send a short message thanking the guest and inviting a quick review. Positive reviews boost your ranking, and any criticism points you to what to improve.

Putting these tips into practice doesn’t require a big budget – just a little time each week. With better photos, honest descriptions, smart pricing and a tidy maintenance routine, you’ll see more bookings, higher earnings, and happier guests.